Muath Al Mashaikh | AD SME
Partner / Senior Counselor

A management professional with 19+ years of experience, Muath has an exceptional track record in spearheading turnkey business solutions for conducting feasibility studies, market research, performance management, counselling, training and business evaluation across key business hubs in UAE, in addition to managing and supporting innovative SMEs.


Muath has industrial knowledge in the GCC and particularly in the UAE, mainly when it comes to working with materials and components like steel, aluminium, glass, cement, ready-mix and precast concrete, power cables, HVAC, plastic, and more.


Throughout his career, Muath has supervised and conducted market research and feasibility studies for more than 300 projects in different sectors, to help and guide entrepreneurs in selecting the right opportunity for them. He has also evaluated and supervised more than 250 projects in different sectors: industry and manufacturing, F&B, services, retail, ICT and construction.

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