Choosing the right brand name can be tricky. A first defining step in a business’ marketing and branding efforts, it can impact the product or the company’s long term journey to success.
So are you ready to name your brand?
Take the quiz and find out!
A first defining step in a business’ marketing and branding efforts, the choice of a brand name can impact the product or the company’s long term journey to success.
So what should you consider when choosing your brand name?
Watch the video to find out!
Marketing your business's products and services is not an easy feat.
Your base of potential and current customers always includes a variety of profiles: different backgrounds, desires, pain points, and expectations in terms of communication, support, or other.
By paying attention to such customer characteristics, you can better understand their behaviors and preferred style of communication – this allows you to tailor your marketing and promotion strategies to meet and exceed customer wishes and needs, and maximize their value.
But what exactly does customer segmentation mean, and how does it work?
Watch the video to find out more!
