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  Corporate Social Responsibility (CSR) is defined as the business activities carried out by the company to operate sustainably. Do you think corporate social responsibility pays off?

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communicates with them effectively. It also helps you to spend your marketing dollars wisely, using only those vehicles that can reach your identified segments.

  You can use customer service as a powerful way to set yourself apart from your competition. It’s one of the strengths a small business has, and by emphasizing customer service, you can compete with larger companies that may offer more variety, lower prices, and other perks you can't afford. But many small businesses fall short in the customer service category. 

SMEs don’t usually have the flexibility to dedicate specialized employees or even entire teams to pursuing new digital marketing methods. But that doesn’t necessarily mean you shouldn’t invest your time and efforts in the digital marketing game. Here are a few tips to efficiently engage potential customers from every possible angle!

Your marketing plan should be a clear, concise, and well-thought-out document that guides you through your marketing program.