This article is republished courtesy of INSEAD Knowledge. Copyright INSEAD 2021.
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Author: Abhishek Borah, INSEAD Assistant Professor of Marketing
Though gamification is not a new concept, it has become increasingly mainstream across applications and websites looking to boost user engagement.
By introducing game design elements, like points, badges and/or leaderboards, gamification makes non-game processes more appealing.
So do you understand what gamification really is, and how it works?
Take the quiz to find out!