INSEAD Knowledge – Making the Shift to Digital Sales in B2B
This article is republished courtesy of INSEAD Knowledge. Copyright INSEAD 2021.
The expert opinion and management insights portal of INSEAD, The Business School for the World, INSEAD Knowledge showcases the latest business thinking and views from award-winning faculty and global contributors.
Author: Joerg Niessing INSEAD Senior Affiliate Professor of Marketing, and Fred Geyer, Senior Partner at Prophet