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The term business-to-business sale (B2B) is self-explanatory: It is the case whereby one business sells its products or services to another business.  For a company to effectively grow its B2B sales, its sales process needs to be properly defined with a clear direction, a common framework, and an efficient planning roadmap.

If your business does not include sales, you will not produce any kind of profit whatsoever, and will ultimately, run out of business. 

This article is republished courtesy of INSEAD Knowledge. Copyright INSEAD 2021.  The expert opinion and management insights portal of INSEAD, The Business School for the World, INSEAD Knowledge showcases the latest business thinking and views from award-winning faculty and global contributors. Author: Joerg Niessing INSEAD Senior Affiliate Professor of Marketing, and Fred Geyer, Senior Partner at Prophet

The Khalifa Fund for Enterprise Development in Abu Dhabi has partnered with Etisalat & Microsoft to launch the e-Empower platform. This strategic partnership with Etisalat and Microsoft focuses on helping Abu Dhabi mSMEs with Digital Transformation. The program provides interactive eLearning content, online resources and preferential rates to help mSMEs and entrepreneurs start their business, upskill, reach new customers, learn new trends and succeed in their digital journey.