Edgard Abboud | AD SME
Partner / Senior Manager Experience Design

A big believer in “We are not our users” and “Have more conversations about Why rather than How," Edgard is passionate about human interactions, user-centricity and designing innovative products that fulfil users’ needs, business requirements and above all, provide value to all stakeholders.

 

With varied knowledge in user experience, design, marketing, and engineering expertise, Edgard is equipped with both the creative and analytical skills for problem-solving. 

 

Driven by entrepreneurship and innovation, he is always on the lookout for identifying needs and bridging gaps. He also co-founded several startups that cater to the supply chain (B2C, B2B), healthcare and geo-location-based marketing.

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