Mohamad El Hinnawi is a Partner at PwC Middle East leading on Customer and Citizen Experience, Digital and Innovation. He is strategic advisor and innovation leader with over 20 years of experience driving transformation across government, business, and impact-focused sectors in the Middle East. His work spans national-scale programs in education, labor, environment, and real estate - bringing together policy, technology, and human-centered design to solve complex challenges.
He has advised ministries, regulators, and executive agencies on innovation strategy, experience design, and ecosystem development - helping institutions reimagine services, align with national transformation agendas, and unlock long-term public value. His approach blends system-level thinking with real-world impact, always grounded in empathy and experimentation.
A frequent speaker and contributor to regional customer and digital experience forums, Mohamad brings a mix of storytelling, strategic foresight, and practical examples to every engagement. Mohamad is currently pursuing doctoral research in digital governance and public policy - focused on building future-ready systems that are based on ethical and responsible practices. He has advanced executive education in digital leadership and AI governance, and holds a Master's degree in Electrical Engineering.
