Scheherazade Benslimane | AD SME
Mentor / Founder, CSO, & Managing Partner

Scheherazade's entrepreneurial journey began when she became the first woman to be appointed by the prestigious Richemont group at a Business Development Position in 2004. From there, her entrepreneurial spirit led her to found Infinite Brands, a leading consultancy agency. Through Infinite Brands, she has successfully launched emerging brands such as Messika, Daniel Wellington, and Ressence in the Middle East.

Scheherazade Benslimane is a dynamic and visionary serial entrepreneur who has made her mark in the business world through her leadership and innovative thinking. With a Master's degree in Business Administration & Strategy and Politics from IRIS Sup Paris, Scheherazade has amassed a wealth of knowledge and expertise in Entrepreneurship, Business Development Strategy, Marketing & Communication and Retail.

In 2022, Scheherazade proudly ventured into the Industrial Sector and opened the first LAB GROWN DIAMOND MANUFACTURE in the Region with her partners. This move not only demonstrated her tenacity and willingness to take risks but also her foresight and ability to identify lucrative business opportunities.

Having traveled a solo entrepreneurial journey for over 10 years, Scheherazade has learned valuable lessons the hard way, which has made her even more passionate about sharing her insights and knowledge with young entrepreneurs who may benefit from her experience and expertise. Scheherazade is also an Advisory Board Member at Aramedes Zurich and Global Outreach Leaders USA, showcasing her commitment to giving back to the community and supporting upcoming entrepreneurs.

As a strategic-thinker, enthusiastic, and decisive serial entrepreneur, Scheherazade Benslimane is an inspiration to many. Her visionary leadership has contributed significantly to the growth and development of the businesses she has founded and worked with. Scheherazade's passion for entrepreneurship, coupled with her diverse experience and expertise, make her an invaluable mentor for young entrepreneurs looking to succeed in today's competitive business world.

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