BoxCommerce Launches in the UAE to Power SME Growth in Digital Trade 

Global e-commerce platform BoxCommerce has officially entered the UAE market, aiming to accelerate digital transformation for the country's small and medium enterprises (SMEs). A Mastercard Start Path partner, BoxCommerce is bringing its streamlined, all-in-one solution to one of the fastest-growing e-commerce ecosystems in the world.

Empowering Local Businesses with Simplicity and Scale

Already active in Kenya, South Africa, and Indonesia, BoxCommerce enables businesses of all sizes to set up and manage online stores with ease—without the need for technical expertise. Its UAE launch marks a strategic step in supporting the country’s robust SME sector with tools that combine website creation, payments, logistics, and social commerce functionality into a single platform. “The UAE is a strategic market for BoxCommerce,” said Craig Mcleod, CEO and Founder of BoxCommerce. “With mobile commerce dominating and over 70% of the population shopping online, the e-commerce market is expected to reach AED 48 billion by 2028. We want local businesses to be ready for that opportunity.”

A Critical Solution for a High-Potential Market

Despite the presence of around 600,000 SMEs in the UAE—representing 94% of companies and 86% of private sector employment—many still lack easy-to-use, integrated solutions to establish an online presence and grow their digital footprint. “Our goal is to remove the barriers that prevent SMEs from succeeding in digital trade,” said Rahul Vaish, MENA Director at BoxCommerce. “BoxCommerce provides everything merchants need—from online store setup to marketing, payments, and delivery—in one place.”

This frictionless experience is designed to be both scalable and affordable, allowing businesses to focus on what matters: serving customers and growing their brand.

A Tailored Approach for UAE SMEs

What sets BoxCommerce apart is its hyperlocal strategy. The platform is tailored to the specific needs of SMEs in each region it enters, with an emphasis on ease of use and immediate value delivery. By offering rapid onboarding and built-in tools for social media marketing, mobile optimization, and logistics integration, BoxCommerce positions itself as a growth partner rather than just a technology provider.

As the UAE accelerates its push toward a digital economy, BoxCommerce's entry promises to be a catalyst for SME-led innovation and sustainability.