CleverTap, the leading global B2B SaaS platform for customer engagement and retention, has made its platform available within the UAE through data centers hosted on Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN). It will help CleverTap's customers in the UAE strengthen compliance in accordance with amendments to the DIFC (Dubai International Financial Centre) Data Protection Law and the updated Data Protection Regulations enacted on May 21, 2020, and effective since July 1, 2020. These regulations are aimed at further enhancing the protection of all personal data belonging to UAE citizens and is applicable to any entity processing and storing data.
"As a company committed towards maintaining the highest global standards of data privacy and security, we have deployed our platform locally in the UAE with the help of AWS." said Anand Jain, Co-Founder & Chief Product Officer, CleverTap. "Providing our services through local data centers will ensure our customers in UAE seamlessly comply with their respective data residency requirements. This is yet another example of our commitment to delivering not just business value and growth to our customers, but also ensuring that their data is safe and compliant at all times." he added.