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In a decisive step toward closing the region’s $250 billion SME funding gap, Gainz, the Shariah-compliant crowdlending platform reshaping alternative investments in the GCC, has announced a strategic partnership with Aura, a fast-growing UAE-based SME financing provider. This collaboration marks a powerful alignment between technology, ethical finance, and real economic impact.
Through this partnership, Aura’s credit products will be embedded directly into the Gainz investment platform, unlocking a seamless pipeline for individual investors to participate in income-generating, real-world SME lending opportunities. The initial product rollout will focus on invoice financing, allowing businesses to access capital against approved receivables—while enabling investors to earn competitive, transparent returns on short-duration investments.
“At Aura, our goal is to make real-time SME financing as accessible as a click,” said Samer El Mardini, Co-Founder of Aura. “We’re building the credit infrastructure to move capital at the speed of business. With Gainz, we’re opening up an entirely new capital channel—one that empowers small businesses and unlocks investor capital with purpose.”
“This partnership reinforces our mission to democratize ethical investing and fuel underserved SMEs with growth capital,” added Shehab Mohamed, Co-Founder and CEO of Gainz. “By integrating Aura’s lending capabilities into our investor-led ecosystem, we’re enabling our community to fund real businesses—sustainably, transparently, and profitably.”
With more than 20 million SMEs across MENA still lacking adequate financing, the Gainz-Aura collaboration represents a data-driven, Shariah-aligned solution to one of the region’s most pressing economic challenges. It combines technology, trust, and transparency to power a new frontier of impact-driven investing—one invoice at a time.
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