Based on recent survey results, the campaign aims to help entrepreneurs and small businesses amplify their digital presence.
GoDaddy, the domain registrar that empowers everyday entrepreneurs around the world, announced today the launch of its 2021 brand campaign to help entrepreneurs and small business owners create and amplify their business’ online presence.
Based on the recent GoDaddy 2020 Entrepreneur Survey, 36% of UAE entrepreneurs have increased their digital marketing activities to attract and retain more customers, while a third of the respondents said that they plan to set up an official website for their business.
With the shift towards having an online presence, the campaign encourages businesses to take the first step towards digitalization, by highlighting successful examples of GoDaddy customers to inspire fellow budding entrepreneurs to embark on their entrepreneurial journey.
Selina Bieber, Senior Regional Director for Turkey and MENA, GoDaddy said, “In support of the UAE's digital and economic strategies, GoDaddy is continuing to strengthen its presence in the MENA region with a key focus on shining a light on the amazing stories of our customers who have successfully taken their business online. Our aim is to support our customers by sharing their own stories, while inspiring more businesses to take the plunge and get online. As a company that supports entrepreneurs and small businesses in their online journey and growth, GoDaddy offers an integrated suite of online products and services to help business owners amplify their online presence and transition to [the] use of digital technologies.”
With a young population base, the UAE is known for its high levels of online usage and engagement with 9.8 million internet users and nearly the same number of social media users.*
“The new campaign will continue over the next twelve months with ongoing customer interactions to help our ecosystem of entrepreneurs understand the what, how and why of being an entrepreneur and going online. Our message is clear: we want to see more of you, the makers of our region, online. GoDaddy is about its customers; our success is their success, and we want to continue to partner with them across not just products, but knowledge-sharing, marketing, and storytelling,” Bieber added.
Recently, GoDaddy has partnered with renowned actor Baris Arduc who continues to feature GoDaddy customers, highlighting the importance of small businesses having a digital presence and encouraging entrepreneurs to act on their ideas.
This current campaign is part of a series of activities by GoDaddy following its recent Startups Without Borders partnership, offering training sessions on how to create an online presence using GoDaddy tools and solutions to serve the larger community of UAE entrepreneurs and business owners.
GoDaddy offers an integrated suite of online products and services ranging from domain names, hosting, website building, online store, digital marketing, professional email, security protections and productivity tools. GoDaddy offers technical customer support, in English and Arabic language, to help guide customers in the growth of their venture online, and to find the tools that best meet their needs.
To learn more about GoDaddy, visit https://ae.godaddy.com