UAE-based idea-L®, an AI- and Web3-powered venture creation platform, has successfully closed a $1 million pre-seed funding round from a syndicate of angel investors. Co-founded in 2024 by Peter Goodwin, Daniel Muller, and Mark Hill, idea-L aims to radically reduce the friction between idea and execution by transforming the early stages of company-building through automation, structured intelligence, and decentralised capital allocation.
The platform’s core product, the Idea Realisation Platform™ (IRP™), functions as a virtual co-founder — enabling users to validate ideas rapidly, build roadmaps, activate execution support, and access funding governed by its native GovToken. With modules like fast-Feasibility™ and LIVE-Feasibility™, the system blends structured datasets, generative AI, and probabilistic modelling to offer real-time insight into markets, risks, and opportunities.
idea-L is also developing a DAO-managed venture capital engine called the deVC Fund™, designed to back ventures that pass IRP validation, with funding decisions made via quadratic voting by token holders. A GovToken fair-launch sale is slated for Q3 2025, giving early users governance rights over platform direction, partner selection, and funding disbursements — turning contributors into stakeholders. “We want every would-be founder to carry a supportive, tireless, data-driven co-founder in their pocket,” said Peter Goodwin, Founder & CEO. “By automating the riskiest, most costly part of the entrepreneurial journey — the idea-to-launch gap — we unlock thousands of experiments that would otherwise stay buried in notebooks.”
Headquartered in Dubai, idea-L is strategically positioned to leverage the UAE’s momentum in artificial intelligence, decentralised finance, and entrepreneurship. The platform reflects the region’s broader shift toward digital-first innovation ecosystems and supports its ambition to become a global hub for Web3-native business creation.
The funding will accelerate technical hiring, product development, and the rollout of new components, including the i-Luminary™ network — a curated group of expert mentors and validators — and the full IRP™ experience. The private beta will begin with fast-Feasibility™, with subsequent features releasing in phased stages through the end of 2025.
idea-L’s tech stack integrates reasoning-led large language models (LLMs), multi-modal inputs, and emerging inference and logic-based workflows. According to Daniel Muller, co-founder and Head of Product, “We envision a future where LLMs make up less than 20% of our stack. We’re building deep, applied business intelligence systems, not just generative chat tools.”
As idea-L prepares for launch, it aims to become the default infrastructure for pre-seed venture creation — not just in the UAE, but across global ecosystems seeking speed, clarity, and capital efficiency in the earliest stages of entrepreneurship.