Lottery.com Acquires Dubai-Based Nook Holdings, Rebrands as Sports.com MENA Hub 

In a strategic move to expand its international footprint, Lottery.com has entered into an agreement to acquire a 90% stake in Nook Holdings, a Dubai-based incubator for sports and wellness startups. The $2.5 million deal is expected to close by June 30, 2025.

Founded by Ravi Bhusari, Nook has built a reputation as a regional hub offering coworking spaces, licensing assistance, and business support tailored for startups in the fitness, wellness, and sports sectors. The company will now be integrated into Sports.com, Lottery.com's lifestyle and sports platform, establishing a MENA regional base for the brand.

A Scalable Global Strategy

The acquisition is part of Lottery.com's modular global expansion model, which focuses on acquiring profitable, high-growth businesses in the sports, entertainment, and health verticals. According to Lottery.com, Nook reported $354,000 in net profit for 2024, with projections indicating a 38% increase in 2025.

“This isn’t just an acquisition—it’s a blueprint,” said Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com. “We’re building an interconnected network of businesses that can accelerate our growth across multiple regions and verticals.”

Mark Bircham, Director at Lottery.com and Head of Acquisitions at Sports.com, added, “We’re developing a repeatable model that links promising businesses across high-growth markets under one infrastructure.”

Sports.com Expansion on the Rise

The next Sports.com hub is scheduled to open in Al Quoz, Dubai in Q4 2025, located near the city’s financial and cultural landmarks. Future sites are also planned for Riyadh, Jeddah, Abu Dhabi, and Miami, further reinforcing the brand’s commitment to building a global presence.

The news follows a string of developments at Lottery.com, including an $18 million investment round and the dismissal of a recent lawsuit in Texas, allowing the company to concentrate on its expansion and strategic roadmap.