Meta AI App Officially Launches in MENA, Bringing Centralised AI Interactions to Users 

Meta has officially rolled out its new Meta AI app in the MENA region, marking the first step toward delivering a more centralised, personalised, and socially integrated AI experience.

Designed to streamline daily AI usage, the Meta AI app opens with a chat homepage, allowing users to directly interact with their Meta AI assistant. In addition to conversational AI capabilities, users can toggle through several key tabs that enhance productivity and personalization:

• Discover Tab: A social feed that highlights trending prompts and user-generated AI content. Users can remix popular prompts or get inspired by how others are interacting with Meta AI.

• History Tab: A timeline of past chats and prompts, enabling users to revisit and continue previous conversations.

• Devices Tab: A central hub to manage Meta AI-compatible hardware like Ray-Ban Meta Smart Glasses, including device settings and image galleries.

A Preview of What’s Coming

While the app is live in MENA, some advanced features are currently exclusive to the U.S. and Canada, with plans for global expansion. These include:

• Full-Duplex Voice Conversations: A breakthrough voice feature enabling natural, real-time dialogue with Meta AI—making conversations feel more like speaking on the phone than interacting with a bot.

• Memory and Personalisation: Built on Llama 4, the app will eventually support personalized memory features. Users can teach Meta AI about their preferences—like favorite travel destinations or languages—and receive tailored responses.

• Cross-Platform Continuity: The app will sync across devices, allowing users to seamlessly transition between Meta.ai on the web, the mobile app, and smart glasses without losing conversation history.

• Custom Controls: Users can toggle between voice and text modes, select preferred AI voices, and fine-tune how they engage with Meta AI, adapting to different environments and use cases.

Built for the Region, With Global Reach

With its launch in MENA, Meta is positioning the AI app as a multilingual, culturally aware tool, reflective of diverse user needs and daily routines. The platform provides an early glimpse into Meta’s vision for a more conversational, accessible, and integrated AI layer across devices and platforms.

As regional AI adoption accelerates, Meta’s expansion into MENA underscores the growing importance of localised innovation and personalised digital experiences in the AI era.