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Omooma, the world’s first Arabic-language online content producer and provider dedicated to pregnancy, maternity, and motherhood and tailored for the Arab culture and religious norms, has secured $2.5 million in initial funding from E20 Investment LTD.
E20 – a newly-born well-resourced and strongly supported UAE-based investment company, will remain the sole investor in the startup and has committed to further funding for future growth.
The Omooma platform offers access to a stream of at-your-pace learning on motherhood-related courses that offer experts’ advice and information on a multitude of concerns and questions, from the first menstrual cycle to parenthood to menopause and everything in between. Content can be consumed at the user's convenience and pace in complete privacy or together with trusted family members or friends to encourage insightful discussions.
Romain Ollivier, Co-Founder & CEO of Omooma, said: “Omooma's educational content equips young Arab women with the knowledge and critical information they need throughout their motherhood journey, from the comfort of their home. It helps women better deal with topics that they are embarrassed to discuss with family and friends and prefer to receive from a professional. In addition, the platform also enhances the volume of professionally curated and created science-based Arabic content available online.”
The platform offers Arab women an ever-expanding library of in-depth blogs and 250 high-quality video courses featuring scientific advice by a roster of 29 Arab medical, lifestyle, well-being and financial experts from across the region. Omooma aims to increase its experts to over 40 by the end of 2022.
The startup's roster of experts includes Obstetrician-Gynecologist, Endocrinologist, Paediatrics, Paediatric Dentist, Dermatologist, Lactation consultant, Psychomotor, Nutritionist, Psychologist, Midwives, Doula, Music Doctor, Sleep consultant, Physiotherapist, Financial advisors, Yoga teacher, Beautician and Fashion consultant.
Omooma’s content is relevant to a population estimated at 4.5 million annually of expectant or young women across the entire GCC, Levant, Egypt and other Arabic-speaking countries including Morocco, Algeria, Tunisia etc. The target audience also includes Arab women in countries such as the USA and Canada.
“Omooma isn't only relevant to pregnant women or young mothers. It is also appealing to parents of teenagers who want to understand the changes to their children’s bodies. It will also feature parenting courses not just for babies but also for bigger kids, young adults and so on. We want to be the go-to platform when it comes to motherhood and parenting topics,” said Pierre Gillet, Co-Founder of Omooma.
Currently, the platform features over 15 hours of video content that includes 21 courses and 250+ videos with an average duration of between 2-8 minutes. Omooma plans to double the volume of its exclusive content by the end of 2022. The price for the courses depends according to the topic, length of the video and other variables and ranges from US$28 to US$165.
Charles Dalle, Co-Founder of Omooma, said: “In addition to the educational content, Omooma will also act as a community for Arab women who want to exchange ideas, get answers and raise queries regarding conception, pregnancy, labour, baby care, motherhood and any other aspect of their health and lifestyle impacted by the birth of a baby. Members of the community get access to live webinars hosted by field experts to discuss the various topics related to motherhood in the Arab world.”
The startup also plans to offer its high-quality motherhood video courses for use by hospitals, clinics and medical practitioners as well as companies and organisations who want to add value to their female patients or employees.
Omooma plans to target 10,000 paid customers by the end of 2022 out of a potential pool of 300,000 active users.
