PureBorn, a Dubai-based startup and eco-friendly children care marketplace, has successfully raised $2 million in its latest Seed funding round, MAGNiTT has reported. The funding will be used to further international growth and product development of this female-founded business.
Launched in 2017 by Hannah Curran, PureBorn sought to fill a need in the market for eco-friendly essentials for children and families. Now as a regional market leader in the organic nappy category, with a growing consumer base, the brand has proven itself to be one of the most coveted and innovative eco and ethical brands.
PureBorn was created to support the environment, parents, and their children. From establishing a founding ethical ethos to using only the safest ingredients in formulating their products, PureBorn aspires to continue its efforts in building a brand that prides itself on pure transparency. The idea of Pure Born came about in 2016 when Curran noticed there was a gap in the Middle Eastern market with no products combining eco-friendly formulas, an affordable price point, and trendy designs all at the same time.
The funding comes at an opportune moment for the brand as they continue to secure Distributors Internationally. PureBorn plans to invest its newly acquired funds in strengthening its online platform and make it an engine of growth across markets outside of the GCC.
Curran commented on the announcement, saying: “I am delighted to see investors take notice of the hard work and achievements PureBorn has made in the past four years across the region. As a consumer goods, e-commerce business, and a female-owned and-run SME, we are thrilled to be paving the way in this exciting category”.
