MENAP-based B2B startup Retailo has acquired Dubai-based B2B e-commerce platform DXBUY. The acquisition is part of Retailo’s growth and expansion plans for the MENAP region.
DXBUY is a B2B platform serving as a marketplace for thousands of restaurants and cafes. Onboarding DXBUY will develop further inroads for Retailo into the lucrative hotel, restaurant, and café (HORECA) business, enabling the company to scale it across the region. The HORECA industry is expected to be $60 billion in less than five years in MENAP. Taking a step into such a large market is in line with Retailo’s mission and aggressive regional growth strategy.
Hotels, restaurants, and cafes (HORECA) use informal, broken, and chaotic supply chains for inventory purchase. They work with multiple suppliers following a strict delivery cycle which restricts their flexibility. Since the orders in a café or restaurant are often seasonal and unpredictable, and top-quality fresh ingredients are crucial, a fixed delivery schedule causes many issues including wastage. At times, the restaurant owner must make the purchases directly from the wholesale market to fulfill their immediate business needs which results in a waste of time and resources. There is a great need for a tech-enabled solution that removes all these issues with the push of a few buttons.
Using Retailo’s app will ensure a single-window operation that will provide restaurants and cafes with a large number of quality ingredients to choose from, price discovery for smart purchases, a faster delivery cycle to avoid wastage, tech-enabled inventory management, and many other features and services. Deliveries can take place every day and at the restaurant owner’s convenience, so ordering perishables will no longer be an issue thus ensuring end-customer satisfaction and increased business value.
Speaking about the acquisition, Retailo’s Head of Investment and Strategy Himag Vaidya said, “We are excited about the acquihire of DXBUY and expanding the Retailo family by bringing in formidable talent that will empower restaurants and cafes across MENAP. Retailo is becoming an even more robust institution with a reach in multiple markets and business verticals. We are increasing our regional and commercial footprint and furthering our mission of adding value to the lives of small business owners.”