Soul Artists, the UAE-based talent booking platform for artists and managers, has received $350K in a Bridge funding round, from Falak Investment Hub and Wasel. 

Soul Artists is a P2P (peer-to-peer) platform set up by artists and event managers to discover and book entertainers and musicians. It connects talents with entertainment seekers from all around the world in real-time.

Using tools available on the platform, entertainment professionals can promote themselves through the featured artist page, receive free exposure, have easy-to-access portfolios, and payment protection. Profiles are free to create and a dedicated talent management is provided for each entertainer. A customer support team is also always on-hand for inquiries or questions, helping to provide peace of mind and transparency in the talent booking process, the startup states.

Soul Artists is set to expand to Saudi Arabia whilst the Kingdom continues promoting entertainment opportunities as part of its Saudi Vision 2030 strategy. 

The new investment will enable it to catalogue a wide range of musicians and entertainers from across the Arab states, and further develop the technology to help scale the service. These artists will then have opportunities to promote themselves, via the Soul Artists app and web resources, throughout Saudi Arabia and other countries in the region.