Source: MAGNiTT
The UAE-based health and corporate wellness platform STEPPI has successfully raised $1.8M in its latest funding round, powered by a new partnership with boutique health and fitness experts, Embody Fitness, based in London and Dubai. The round welcomes Embody Fitness founders, James Miller and Sharare Hau to the STEPPI management team as CEO and CCO respectively, and opens new possibilities for corporate wellness in the UAE.
Launched in 2020, the STEPPI platform creates an uplifting experience for corporate health and wellness goals, with a unique approach combining engaging activity and wellness-focused challenges with a wide range of attractive rewards. Through its seamless digital platform that could be integrated to sports wearables, the STEPPI challenge is to push 1 million employees to be more active by 2025.
STEPPI co-founder Milos Savic told MAGNiTT that through partnerships with UAE Government stakeholders, STEPPI is powering projects and challenges for several hundred thousand users. The UAE-based team has registered more than 50Bn steps, 350M active minutes, and 4.5 Bn calories across their platform.
STEPPI Co-Founder Joe Franklin highlighted: “We have experienced phenomenal growth in the STEPPI business in the short time since we launched in 2020. We are now managing some of the largest corporate wellness programs in the region working with clients such as Dubai Holding, PwC, Unilever, and several UAE government entities. Corporate wellness is a rapidly evolving field and our partnership with Embody Fitness now gives us access to their industry-leading team of fitness coaches, nutritionists, and wellness experts. This will allow us to greatly expand the range of wellness services we can offer, as well as individualize employee wellness journeys through our multi-channel platform."
