Tradeling, an e-marketplace focused on business-to-business (B2B) transactions in the MENA region, has signed a memorandum of understanding (MoU) with Cartlow, a re-commerce and reverse logistics facilitator across the UAE to enable businesses on Tradeling’s platform to reduce electronic waste.
Under this agreement, Tradeling will become the first B2B platform to offer Bulk Trade-in and Buy-back through Cartlow’s ecosystem. Cartlow will provide and maintain an integrated mechanism that will allow Tradeling’s business customers to sell their returned, aged, used or liquidation merchandise in a seamless experience on Tradeling’s platform.
In addition, this collaboration will empower both parties to have an even greater impact on decreasing e-waste from unwanted overstock and returned products. Cartlow’s re-commerce selection will be listed on Tradeling’s platform - Tradeling.com - where users have the option to buy pre-owned, open-box and clearance products. This will, in turn, create a sustainable re-commerce loop.
Marius Ciavola, Chief Executive Officer of Tradeling said: “Cartlow offers a solution to reduce electronic waste by recycling items that would, otherwise, have been disposed of and further harm the environment. We are proud to partner with Cartlow in a noble cause that allows users to recycle, exchange, and purchase pre-owned products. This keeps purchasing habits mindful and healthy while also having a direct positive impact on the environment”.
Mohammad Sleiman, Founder and Chief Executive Officer at Cartlow said: “Electronic waste is a growing environmental threat, but it can be controlled if the right processes are put in place. As e-commerce platforms multiply, they have a responsibility to offset the e-waste that becomes an inevitable part of their business."
Statistically, only 15 to 20 per cent of e-waste ends up being recycled globally. In the Middle East & North Africa (MENA) region, this is significantly lower, approaching only 5 per cent. The rest of the waste is dumped into landfills or thrown in scrap yards and warehouses.
The partnership primarily aims to boost the circular economy. Tradeling and Cartlow’s collaboration is set to create a tangible impact on the local environment by sparking a much-needed wider conversation about e-waste and how it can be deterred.
Led by a team of experienced technology startup builders, Tradeling ensures a reliable and smooth trade process in addition to providing logistics and financing solutions. Connecting global suppliers with MENA-based demand, the platform leverages advanced technology to optimise the supply chain and creates economic value in addition to mitigating risks. Today, Tradeling has over 90,000 registered buyers and sellers from over 50 countries.