UAE's Tradeling and China's form partnership to boost e-commerce trade in the MENA region

UAE's Tradeling and China's form partnership to boost e-commerce trade in the MENA region 

By: Abu Dhabi SME Hub

The partnership will provide enterprises in the MENA region with quick and easy access to millions of Chinese products at competitive rates through to enhance buying power in the region.

Tradeling, the hyper-growing eMarketplace focused on business-to-business (B2B) transactions in the MENA region, has signed a partnership agreement with Chinese e-commerce giant The collaboration will provide MENA business buyers access to tap into China’s fast-growing e-commerce market, in a further boost to advance the region’s B2B ecosystem.

Through the partnership, Tradeling will list brands and products from, China’s largest retailer, on its wholesale platform,, giving MENA customers access to millions of high-quality Chinese brands. The new partners will also look at opportunities for Tradeling to integrate and use’s logistic and warehouse capabilities for a fast delivery experience, leveraging's unparalleled logistic capabilities and to help create a seamless B2B buying experience for MENA businesses.

The partnership is a further push for, which has re-invented the way business buyers source and procure goods by removing many complexities for regional businesses.

tradelign partnership 2021Welcoming the partnership, His Excellency Mohammed Al Zarooni, Director General of Dubai Airport Freezone Authority (DAFZA), said, "China is an important global market that we have had long-standing business relationships [with]. This partnership with will provide access to a key trade route to further enhance the buying power of regional buyers through highly competitive rates."

Marius Ciavola CEO, Tradeling said: “Our partnership with will give businesses in the MENA region the ability to access products from Chinese manufacturers at competitive prices, while having the added benefit of’s logistic and warehousing services. Our ultimate aim is to provide seamless trade at the best prices. This partnership does just that and gives MENA business buyers a greater customer experience.”

Marco Mao, Vice President of and General Manager of Europe, Middle East and America Region Business at JD Worldwide, said: “Leveraging’s global supply chain services, we will bring a wide range of quality products to customers in the Middle East and Africa through the partnership with Tradeling, catering to the procurement needs of MENA enterprises.”

Tradeling will also offer free delivery of any goods purchased from via the Tradeling platform for a limited period to further support trade.

The two entities will also explore ways to promote and educate entrepreneurs to enter the e-commerce industry to further support the SME sector in the region.

Marius Ciavola CEO, Tradeling added: “We provide a one-stop-shop service and remove pain points and barriers for businesses large and small. With SME’s being a key pillar of the economy, we want to  create an ecosystem that further encourages entrepreneurship. We help entrepreneurs bring their business ideas from concept to reality. We look forward to supporting more businesses entering the e-commerce space through our platform to further support the economy and enhance trade."

As part of the partnership, the joint efforts between Tradeling and will also look at ways to boost private label opportunities, another service offered on designed to encourage entrepreneurship. is China’s largest online retailer and its biggest overall retailer. is setting the global standard for online shopping experiences, offering a vast selection of products across every major category including electronics, apparel and home furnishings, FMCG, fresh food, home appliances and more; and delivering them at amazingly fast speeds to provide a truly “one stop” shopping experience for consumers. Using JD’s unrivalled nationwide logistics network, and sophisticated data-driven delivery technologies, customers enjoy same- and next-day delivery as standard, which is a level of service that no other company in the world can match.

Led by a team of experienced technology startup builders, Tradeling ensures a reliable and smooth trade process in addition to providing logistics and financing solutions. Connecting global suppliers with MENA-based demand, Tradeling leverages advanced technology to optimise the supply chain and creates economic value in addition to mitigating risks.

Tradeling has recorded impressive growth since its launch in April 2020. The digital marketplace showcases tens of thousands of products in 13 verticals ranging from Food & Beverage, Office Supplies, Consumer Electronics, Health & Wellness, Building Materials, among others. Today, Tradeling has more than 10,000 registered buyers and suppliers from over 25 countries.

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