Unveiling the Conscious Consumer: Insights from UAE and KSA 

In a world increasingly attuned to the importance of sustainability, the UAE and KSA stand out as regions where conscious consumerism is on the rise. According to a recent study by YouGov, a significant 52% of consumers in these countries actively seek out socially and environmentally responsible companies when making purchasing decisions. But what does the life of a consumer prioritizing sustainability truly entail?

YouGov's latest report, 'Conscious consumers of UAE and KSA,' delves deep into this growing demographic's behaviors, attitudes, and preferences. Here's a glimpse into what the report uncovers:

Demographics: Understanding the age, gender, and life stage of these conscious consumers provides valuable insights into their motivations and priorities. From millennials to Gen Xers, from singles to families, discover who comprises this influential group.

Attitude towards Sustainable Living and Retail: Explore the mindset of consumers who prioritize sustainability. From their awareness of environmental issues to their willingness to pay a premium for eco-friendly products, gain insights into what drives their choices.

Preferred Shopping Destinations: Uncover the supermarkets and pre-loved stores frequented by conscious consumers. Learn about the factors that influence their decisions, whether it's proximity, product selection, or the company's sustainability initiatives.

Views on Electric Vehicles: As the world shifts towards greener transportation, discover how consumers in the UAE and KSA view electric vehicles. Explore their concerns, motivations, and potential barriers to adoption in this insightful section of the report.

Internet and Social Media Activities: In an increasingly connected world, digital platforms significantly shape consumer behavior. Learn how conscious consumers engage with the internet and social media, and how these platforms influence their purchasing decisions.

Download the report now to understand the attitudes, behaviors, and preferences of conscious consumers in the UAE and KSA. Whether you're in the retail, F&B, auto, media, or advertising industry, these insights are invaluable for understanding and catering to this influential demographic.