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Assess your market readiness level using the MRL scale
Assess your market readiness level using the MRL scale
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Innovation & Management
Sun, May 02 2021

Assess your market readiness level using the MRL scale
Innovation Games and Design Thinking in business problem solving – the case of Airbnb
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Innovation & Management
Sat, Mar 20 2021

Innovation Games and Design Thinking in business problem solving – the case of Airbnb

Innovation Games refers to a format of primary market research created by Luke Hohmann: a collaborative, problem-solving focused framework, their goal is to better understand the customer and stakeholder needs.
Leverage Design Thinking to resonate with customers – Bank of America's "Keep the change" experiment
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Innovation & Management
Sat, Mar 20 2021

Leverage Design Thinking to resonate with customers – Bank of America's "Keep the change" experiment
The 'Diffusion of Innovation Model': Understand how to engage different customer profiles & help them embrace your innovative products & services
Start up
Innovation & Management
Wed, Mar 17 2021

The 'Diffusion of Innovation Model': Understand how to engage different customer profiles & help them embrace your innovative products & services

The Diffusion of Innovation theory is a model that explains how new ideas, concepts, products, or services can spread within a community and are adopted by their audiences. When launching an innovative service or product, understand how to engage different categories of customers, by using the diffusion innovation model. 
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