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Marketing & Growth
Fri, Feb 11 2022
AD SME Hub's Rebranding Kit - Templates
Scale up
Marketing & Growth
Mon, Feb 07 2022
The Rebranding Process: Branding Brief, Testing and Relaunch
Rebranding is a process of assessing your brand and changing or upgrading what is not working. When a business decides to rebrand, the auditing phase is key to identifying where the problem lies. After that, the company can take the process of rebranding forward, with the creation of a new branding brief, a testing strategy, and a relaunch plan.
Grow
Marketing & Growth
Thu, Feb 03 2022
Quiz: Are you ready to start rebranding?
Marketing & Growth
Wed, Feb 02 2022
Brand Identity Evolution – The case of Apple Inc.
The Apple logo design and brand have evolved radically since its launch in 1976, with adjustments in design, colours, and style.
Marketing & Growth
Mon, Jan 31 2022
Rebranding: Auditing and Assessing your Brand
Marketing & Growth
Wed, Jan 26 2022
Quiz: How much do you know about rebranding?
Rebranding is a healthy realignment process that every successful business will eventually go through.
Marketing & Growth
Mon, Jan 24 2022
Rebranding: Why do companies decide to rebrand?
Marketing & Growth
Fri, Jan 21 2022
Proactive vs. Reactive Rebranding: What is the difference?
Rebranding is a healthy realignment process that every successful business will eventually go through. It is a process of changing the corporate image of an organization that you undertake when you have either outgrown your current brand and its infrastructure no longer fits. There are two paths toward a rebrand: proactive and reactive.
Grow
Marketing & Growth
Tue, Jan 18 2022
Rebranding: What is it and what are different approaches to rebranding
Start up
Marketing & Growth
Fri, Dec 31 2021
Building a Brand: How do I build a Strong Brand Identity?
So how can you develop a strong identity for your brand?
Scale up
Marketing & Growth
Wed, Dec 22 2021
Brand Identity vs. Brand Image: What is the difference?
Start up
Marketing & Growth
Wed, Dec 22 2021
Quiz: are you ready to build a strong identity for your brand?
Start up
Marketing & Growth
Thu, Nov 11 2021
Building your brand strategy: 3 components to consider
Start up
Marketing & Growth
Sun, Nov 07 2021
Quiz: are you ready to name your brand?
Choosing the right brand name can be tricky given all the things you need to consider and think of.
Start up
Marketing & Growth
Thu, Nov 04 2021
Choosing a brand name: What best fits and serves your brand?
Marketing & Growth
Wed, Sep 29 2021
INSEAD Knowledge – Making the Shift to Digital Sales in B2B
Grow
Marketing & Growth
Tue, Sep 14 2021
Customer Segmentation: Building an Effective and Targeted Marketing Strategy
Grow
Marketing & Growth
Tue, Sep 14 2021
Quiz: Do You Understand Customer Segmentation?
Customer segmentation allows you to define a variety of profiles through defined customer characteristics, and to better understand your audience.
Grow
Marketing & Growth
Mon, Sep 13 2021
How Executives Should – and Shouldn’t – Engage With Customers
Grow
Marketing & Growth
Sun, Aug 22 2021
INSEAD Knowledge – What Drives Consumers to Share Online Content
How to engage customers effectively in the digital world remains a mystery for many businesses today.
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