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AD SME Hub's Rebranding Kit - Templates
AD SME Hub's Rebranding Kit - Templates
Marketing & Growth
Fri, Feb 11 2022

AD SME Hub's Rebranding Kit - Templates
The Rebranding Process: Branding Brief, Testing and Relaunch
Scale up
Marketing & Growth
Mon, Feb 07 2022

The Rebranding Process: Branding Brief, Testing and Relaunch

Rebranding is a process of assessing your brand and changing or upgrading what is not working. When a business decides to rebrand, the auditing phase is key to identifying where the problem lies. After that, the company can take the process of rebranding forward, with the creation of a new branding brief, a testing strategy, and a relaunch plan.
Quiz: Are you ready to start rebranding?
Grow
Marketing & Growth
Thu, Feb 03 2022

Quiz: Are you ready to start rebranding?
Brand Identity Evolution – The case of Apple Inc.
Marketing & Growth
Wed, Feb 02 2022

Brand Identity Evolution – The case of Apple Inc.

The Apple logo design and brand have evolved radically since its launch in 1976, with adjustments in design, colours, and style. 
Rebranding: Auditing and Assessing your Brand
Marketing & Growth
Mon, Jan 31 2022

Rebranding: Auditing and Assessing your Brand
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Quiz: How much do you know about rebranding?
Marketing & Growth
Wed, Jan 26 2022

Quiz: How much do you know about rebranding?

Rebranding is a healthy realignment process that every successful business will eventually go through.
Rebranding: Why do companies decide to rebrand? 
Rebranding: Why do companies decide to rebrand? 
Marketing & Growth
Mon, Jan 24 2022

Rebranding: Why do companies decide to rebrand? 
Proactive vs. Reactive Rebranding: What is the difference?
Marketing & Growth
Fri, Jan 21 2022

Proactive vs. Reactive Rebranding: What is the difference?

Rebranding is a healthy realignment process that every successful business will eventually go through. It is a process of changing the corporate image of an organization that you undertake when you have either outgrown your current brand and its infrastructure no longer fits.   There are two paths toward a rebrand: proactive and reactive.
Rebranding: What is it and what are different approaches to rebranding
Grow
Marketing & Growth
Tue, Jan 18 2022

Rebranding: What is it and what are different approaches to rebranding
Building a Brand: How do I build a Strong Brand Identity?
Start up
Marketing & Growth
Fri, Dec 31 2021

Building a Brand: How do I build a Strong Brand Identity?

So how can you develop a strong identity for your brand?
Brand Identity vs. Brand Image: What is the difference?
Scale up
Marketing & Growth
Wed, Dec 22 2021

Brand Identity vs. Brand Image: What is the difference?
Quiz: are you ready to build a strong identity for your brand?
Quiz: are you ready to build a strong identity for your brand?
Start up
Marketing & Growth
Wed, Dec 22 2021

Quiz: are you ready to build a strong identity for your brand?
Building your brand strategy: 3 components to consider
Start up
Marketing & Growth
Thu, Nov 11 2021

Building your brand strategy: 3 components to consider
Quiz: are you ready to name your brand?
Start up
Marketing & Growth
Sun, Nov 07 2021

Quiz: are you ready to name your brand?

Choosing the right brand name can be tricky given all the things you need to consider and think of.
Choosing a brand name: What best fits and serves your brand?
Start up
Marketing & Growth
Thu, Nov 04 2021

Choosing a brand name: What best fits and serves your brand?
INSEAD Knowledge – Making the Shift to Digital Sales in B2B
INSEAD Knowledge – Making the Shift to Digital Sales in B2B
Marketing & Growth
Wed, Sep 29 2021

INSEAD Knowledge – Making the Shift to Digital Sales in B2B
Customer Segmentation: Building an Effective and Targeted Marketing Strategy
Grow
Marketing & Growth
Tue, Sep 14 2021

Customer Segmentation: Building an Effective and Targeted Marketing Strategy
Quiz: Do You Understand Customer Segmentation?
Grow
Marketing & Growth
Tue, Sep 14 2021

Quiz: Do You Understand Customer Segmentation?

Customer segmentation allows you to define a variety of profiles through defined customer characteristics, and to better understand your audience.
How Executives Should – and Shouldn’t – Engage With Customers
Grow
Marketing & Growth
Mon, Sep 13 2021

How Executives Should – and Shouldn’t – Engage With Customers
INSEAD Knowledge – What Drives Consumers to Share Online Content
Grow
Marketing & Growth
Sun, Aug 22 2021

INSEAD Knowledge – What Drives Consumers to Share Online Content

How to engage customers effectively in the digital world remains a mystery for many businesses today.
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