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Building your brand strategy: 3 components to consider
Building your brand strategy: 3 components to consider
Start up
Marketing & Growth
Thu, Nov 11 2021

Building your brand strategy: 3 components to consider
Quiz: are you ready to name your brand?
Start up
Marketing & Growth
Sun, Nov 07 2021

Quiz: are you ready to name your brand?

Choosing the right brand name can be tricky given all the things you need to consider and think of.
Choosing a brand name: What best fits and serves your brand?
Start up
Marketing & Growth
Thu, Nov 04 2021

Choosing a brand name: What best fits and serves your brand?
INSEAD Knowledge – Making the Shift to Digital Sales in B2B
Marketing & Growth
Wed, Sep 29 2021

INSEAD Knowledge – Making the Shift to Digital Sales in B2B

The rewards of digital demand generation – a pivotal piece of the B2B digital transformation puzzle
Customer Segmentation: Building an Effective and Targeted Marketing Strategy
Grow
Marketing & Growth
Tue, Sep 14 2021

Customer Segmentation: Building an Effective and Targeted Marketing Strategy
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Quiz: Do You Understand Customer Segmentation?
Grow
Marketing & Growth
Tue, Sep 14 2021

Quiz: Do You Understand Customer Segmentation?

Customer segmentation allows you to define a variety of profiles through defined customer characteristics, and to better understand your audience.
How Executives Should – and Shouldn’t – Engage With Customers
How Executives Should – and Shouldn’t – Engage With Customers
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Marketing & Growth
Mon, Sep 13 2021

How Executives Should – and Shouldn’t – Engage With Customers
INSEAD Knowledge – What Drives Consumers to Share Online Content
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Marketing & Growth
Sun, Aug 22 2021

INSEAD Knowledge – What Drives Consumers to Share Online Content

How to engage customers effectively in the digital world remains a mystery for many businesses today.
Quiz: Do You Understand Gamification?
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Marketing & Growth
Wed, Jun 30 2021

Quiz: Do You Understand Gamification?
What is Gamification and how can it help your business?
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Marketing & Growth
Mon, Jun 28 2021

What is Gamification and how can it help your business?

Large, global technology companies have used gamification across a variety of topics – whether for learning, lifestyle or business purposes.
Selling your products online: E-Commerce on Facebook and Instagram
Grow
Marketing & Growth
Tue, Jun 08 2021

Selling your products online: E-Commerce on Facebook and Instagram
Advertising on Facebook & Instagram: What you need to know
Advertising on Facebook & Instagram: What you need to know
Grow
Marketing & Growth
Tue, Jun 08 2021

Advertising on Facebook & Instagram: What you need to know
Marketing to scale up: the right strategy for rapid company growth
Scale up
Marketing & Growth
Mon, Mar 29 2021

Marketing to scale up: the right strategy for rapid company growth
Structuring SMEs’ digital marketing efforts: Setting clear objectives & strategy for improved ROI
Start up
Marketing & Growth
Sat, Mar 20 2021

Structuring SMEs’ digital marketing efforts: Setting clear objectives & strategy for improved ROI

SMEs don’t typically have the flexibility to dedicate specialized employees or even entire teams to pursuing new digital marketing methods. Digital marketing comes with its own set of challenges, and catching an audience’s attention online is tricky but that shouldn’t stop you from investing efforts into digital marketing:
Marketing to start up: balancing resource constraints and aggressive growth plans
Start up
Marketing & Growth
Sat, Mar 20 2021

Marketing to start up: balancing resource constraints and aggressive growth plans
The SME marketing challenge: tips to effectively embrace & invest in digital marketing
The SME marketing challenge: tips to effectively embrace & invest in digital marketing
Start up
Marketing & Growth
Sat, Mar 20 2021

The SME marketing challenge: tips to effectively embrace & invest in digital marketing
What do SMART goals for social media look like?
Start up
Marketing & Growth
Wed, Mar 17 2021

What do SMART goals for social media look like?
Quiz: Digital marketing for startups – How ready is your company?
Start up
Marketing & Growth
Wed, Mar 17 2021

Quiz: Digital marketing for startups – How ready is your company?

Digital marketing also comes with its own set of challenges, and catching an audience’s attention online is tricky.  But that shouldn’t stop you from investing efforts into digital marketing!
Finding and sustaining your competitive edge and its importance to your business
Grow
Marketing & Growth
Sat, Mar 13 2021

Finding and sustaining your competitive edge and its importance to your business
Marketing and Communication Plan and Budget Template
Grow
Marketing & Growth
Sat, Mar 13 2021

Marketing and Communication Plan and Budget Template

A marketing plan sets you on the right course to achieve your business goals a reality. It provides direction for your team's campaigns, goals, and growth.
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