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How Executives Should – and Shouldn’t – Engage With Customers
How Executives Should – and Shouldn’t – Engage With Customers
Grow
Marketing & Growth
Mon, Sep 13 2021

How Executives Should – and Shouldn’t – Engage With Customers
INSEAD Knowledge – What Drives Consumers to Share Online Content
Grow
Marketing & Growth
Sun, Aug 22 2021

INSEAD Knowledge – What Drives Consumers to Share Online Content

How to engage customers effectively in the digital world remains a mystery for many businesses today.
Quiz: Do You Understand Gamification?
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Marketing & Growth
Wed, Jun 30 2021

Quiz: Do You Understand Gamification?
What is Gamification and how can it help your business?
Grow
Marketing & Growth
Mon, Jun 28 2021

What is Gamification and how can it help your business?

Large, global technology companies have used gamification across a variety of topics – whether for learning, lifestyle or business purposes.
Selling your products online: E-Commerce on Facebook and Instagram
Grow
Marketing & Growth
Tue, Jun 08 2021

Selling your products online: E-Commerce on Facebook and Instagram
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Advertising on Facebook & Instagram: What you need to know
Grow
Marketing & Growth
Tue, Jun 08 2021

Advertising on Facebook & Instagram: What you need to know

To expand your audience and help grow your business, you can turn organic content into paid content using Facebook Ads. They're quick to create and easy to change based on your business goals and the audience you want to connect to.
Marketing to scale up: the right strategy for rapid company growth
Marketing to scale up: the right strategy for rapid company growth
Scale up
Marketing & Growth
Mon, Mar 29 2021

Marketing to scale up: the right strategy for rapid company growth
Structuring SMEs’ digital marketing efforts: Setting clear objectives & strategy for improved ROI
Start up
Marketing & Growth
Sat, Mar 20 2021

Structuring SMEs’ digital marketing efforts: Setting clear objectives & strategy for improved ROI

SMEs don’t typically have the flexibility to dedicate specialized employees or even entire teams to pursuing new digital marketing methods. Digital marketing comes with its own set of challenges, and catching an audience’s attention online is tricky but that shouldn’t stop you from investing efforts into digital marketing:
Marketing to start up: balancing resource constraints and aggressive growth plans
Start up
Marketing & Growth
Sat, Mar 20 2021

Marketing to start up: balancing resource constraints and aggressive growth plans
The SME marketing challenge: tips to effectively embrace & invest in digital marketing
Start up
Marketing & Growth
Sat, Mar 20 2021

The SME marketing challenge: tips to effectively embrace & invest in digital marketing

SMEs don’t usually have the flexibility to dedicate specialized employees or even entire teams to pursuing new digital marketing methods
What do SMART goals for social media look like?
Start up
Marketing & Growth
Wed, Mar 17 2021

What do SMART goals for social media look like?
Quiz: Digital marketing for startups – How ready is your company?
Quiz: Digital marketing for startups – How ready is your company?
Start up
Marketing & Growth
Wed, Mar 17 2021

Quiz: Digital marketing for startups – How ready is your company?
Finding and sustaining your competitive edge and its importance to your business
Grow
Marketing & Growth
Sat, Mar 13 2021

Finding and sustaining your competitive edge and its importance to your business
Marketing and Communication Plan and Budget Template
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Marketing & Growth
Sat, Mar 13 2021

Marketing and Communication Plan and Budget Template

A marketing plan sets you on the right course to achieve your business goals a reality. It provides direction for your team's campaigns, goals, and growth.
Choosing the right marketing channels
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Marketing & Growth
Tue, Mar 09 2021

Choosing the right marketing channels
A checklist for getting started on social Media
A checklist for getting started on social Media
Start up
Marketing & Growth
Fri, Mar 05 2021

A checklist for getting started on social Media
Turn your leads into purchases
Start up
Marketing & Growth
Thu, Mar 04 2021

Turn your leads into purchases
Customer segmentation: understanding customer characteristics for effective marketing
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Marketing & Growth
Mon, Mar 01 2021

Customer segmentation: understanding customer characteristics for effective marketing

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that communicates with them effectively.
The SME Marketing Challenge: Effectively Embrace & Invest In Digital Marketing
Grow
Marketing & Growth
Mon, Mar 01 2021

The SME Marketing Challenge: Effectively Embrace & Invest In Digital Marketing
Create Your Marketing Plan
Start up
Marketing & Growth
Thu, Jan 14 2021

Create Your Marketing Plan

Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program.
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