Named after the geographical coordinates of Abu Dhabi, twofour54 plays a central role in the sustainable development of Abu Dhabi’s media and entertainment industry, empowering a new generation of creative leaders. It enables Abu Dhabi to position itself as the region’s hub for content creation, media, entertainment, and gaming, by providing products and services to attract local, regional, and international businesses in these sectors to the Emirate.
Its community includes more than 600 media businesses and 6000+ individuals, including Sky News Arabia, Image Nation Abu Dhabi, Unity Technologies, CNN, Fox, Flash Entertainment and M&C Saatchi, and an extensive pool of freelance professionals and aspiring talent.
The freelancer community at twofour54 has grown to over 1000 creative professionals. Freelancers are supported through the twofour54 briefing room, which provides them with access to government projects and RFPs from the twofour54 business community.
twofour54 has also brought major Hollywood, Bollywood and local productions to Abu Dhabi, creating opportunities for freelancers, SMEs and the next generation of media talent.
Abu Dhabi’s media sector has seen significant growth over the last decade. To accommodate this growth, twofour54 will be moving its community to a new home on Yas Island. Yas Creative Hub, by twofour54, will provide a home for Abu Dhabi’s media and entertainment industry. It is a purpose-built 270,000 sqm, fully-integrated and connected campus that brings the creative community together and offers world-class production facilities, talent development initiatives and business support services.
On its end, twofour54 views SMEs as the engine of creativity, job creation and innovation in media. The company provides hundreds of SME partners with the support they needneeded to kick-start and scale-up their operations. This support was particularly evident during the start of the global pandemic, with twofour54 suspending rent for up to six months for SMEs.
twofour54 is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy.