Anastasiya is an accomplished PR professional and business advisor who leads Dubai-based communications consultancy Sherpa Communications. With more than 13 years of expertise developing and executing all aspects of public relations and marketing campaigns, she provides senior counsel to brands of any size and structure helping them achieve business objectives and meaningful results through the strategic use of communication.
She has experience across various sectors - from B2B to B2C industries, having worked with MENA, international and CIS clients, diplomatic bodies, trade institutions, government institutions and NGOs – supporting them both in-house and on the agency side. Anastasiya and her colleagues also actively support a rising number of startups and SMEs in the UAE and Middle East region providing advice on best practices and tactics for effective scaling up and business growth.
A passionate public relations practitioner, Anastasiya is actively involved in community groups in the UAE helping individuals and businesses master PR tools for their projects. She is involved in mentorship programmes by in5 startup hubs in the UAE, and is an active business mentor and communications advisor at TiE Dubai, as well as at Jupiter Business Mentors (JBM).
Anastasiya graduated with honors from Kiev Institute of International Relations, where she earned a Master's Degree in Public Relations & Analytics (Hons.).