Organized by the US Mission to the UAE, in partnership with startAD, AWE UAE is a 6-month online program promoting economic prosperity by creating opportunities for women entrepreneurs to upskill, scale and thrive. It will enable women-owned SMEs in the UAE to deconstruct and identify new channels, markets & customers. It will also strengthen the operational business pillars that these SMEs may not have the resources or experience to build.
The program will conclude with a high-profile event celebrating Women’s Day 2022 on March 8th, where finalists showcase their achievements and business potential to the program partners and other key stakeholders.
As a result of AWE UAE 2020, each participating business demonstrated significant growth, with two securing commercial agreements with large Abu Dhabi-based corporations and others expanding their operations in markets such as Saudi Arabia and Qatar. Collectively, the businesses secured over ten new clients, earned four new industry certifications, and adopted digital business models as a response to the new market conditions.
Who should apply?
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Women entrepreneurs (between the ages of 20-55) with a strategic decision-making role, owning an SME business in the UAE.
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SMEs that can demonstrate 2 years of operating revenue are encouraged to apply
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Businesses with a minimum of two team members
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Applicants that can commit to attending every workshop and complete all assignments
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Owners of businesses with a VAT TRN that is active currently or at least has been active within the last 18 months
Why Apply?
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Gain the skills and tools to re-imagine and revitalize your business for current market conditions
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Get coached by experienced business strategists, innovation experts, and mentors to reset your path to profitability
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Connect with key regional and global stakeholders through the US Mission to the UAE and startAD global network
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Access to skilled interns and local talents to fill project resource gaps
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Showcase your business to potential partners, customers, and supporters at a high profile event on International Women’s Day on March 8, 2022
Evaluation Criteria
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Future potential of the business: Scope for continuity and future growth
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Team: Demonstrable curiosity and openness to the opportunity. Ability to commit the time to work “on the business”, do the work required to adapt the business
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Commitment: Willingness to explore, listen to learn, receive and share feedback, let go and re-imagine. Readiness to support the community
For more info, and to apply, click here. Applications close September 1st.
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