KRUSH Brands raises $4.5m Pre-Series A from Skelmore Holdings

KRUSH Brands raises $4.5m Pre-Series A from Skelmore Holdings 

KRUSH Brands, the UAE’s first foodpreneur-focused ecosystem, will use its recent investment to grow Locale’s brand portfolio, build next-generation multi-kitchens, accelerate its technology program and bolster its corporate team.
 

Locale, the recently launched, foodpreneur-focused ecosystem from KRUSH brands, welcomes its first investor Skelmore holdings. KRUSH Brands has completed a $4.5 million Pre-Series A investment raise with strategic investor Skelmore Holdings.

The investment is being used to grow Locale’s existing proprietary brand portfolio into a highly curated, foodpreneur-led group of around 20 innovative brands, build out a suite of next-generation, technology-enabled multi-kitchens, accelerate its food technology program and bolster its senior leadership team.

KRUSH Brands is the only full-stack, fully integrated, omnichannel food and beverage company in the region. It has proprietary food technology, operates its own loved food and beverage brands and has its own professional and ethically treated delivery fleet. Its unique business model provides an economically sustainable and profitable ecosystem for innovative, local foodpreneurs to thrive and reconnect with the communities in which they operate.

KRUSH Brands Locale Pre-Series A funding Skelmore Holdings foodpreneur UAE

KRUSH Brands recently launched Locale, its own, highly curated, online marketplace for its loved, local food brands. Locale is a place where good food, good people and good ideas matter. By not seeking profit from its delivery, technology or advertising, Locale aligns its interests with foodpreneurs, customers and its employees by focusing on making a profit on food. Locale is the only alternative to the harmful third-party ecosystem.

Skelmore Holdings is a Family Office headquartered in Dubai which specializes in investments in Automotive, Retail Fashion and F&B and is perhaps best known for its award-winning restaurants Roberto’s, Rumba and Mercato Centrale. Skelmore Holdings also is an active player in the venture capital space and are also active technology investors.

KRUSH Brands has been historically self-funded.

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