MEA developers: $200,000 up for grabs in the Huawei HMS App Innovation Contest

MEA developers: $200,000 up for grabs in the Huawei HMS App Innovation Contest 

Participants can register and submit entries between 10th June and 20th August 2021.

Huawei has announced the launch of the 2021 edition of Huawei HMS App Innovation Contest (Apps UP), a worldwide competition for mobile app developers. Apps UP will see talented developers compete against each other to create seamless, smart, innovative digital experiences that improve lives in a variety of ways, and explore the future applications of digital intelligence. 

What's on offer

The competition is once again split across five geographical regions, with up to $200,000 in cash prizes up for grabs for developers in each, including the Middle East & Africa (MEA) region. Awards will be across eight categories: Best App, Best Game, Best Social Impact App, Excellent Student Award, and Honorable Mention, with multiple cash prizes within each category. A Tech Women's Award has been added to this year’s edition, which aims to recognize outstanding women in tech. Best HMS Core Innovation Award and All-Scenario Coverage Award have also been introduced to the 2021 edition of the competition.

Individual prize amounts range from $3,000 to $15,000. Contestants can enter individually or as part of a team of up to three members. 

Those participating in the competition will be able to access the power of HMS Core, a leading development environment for Huawei phones. HMS Core enables safe and seamless implementation of features such as secure sign-in, in-app payments and downloads, ad placement, alerts, real-time positioning, and cloud backup. Crucial for app and content creators, HMS Core is designed to facilitate efficient app development, enabling developers to focus on creating the best user experiences. 

The tech giant is also providing a series of workshops, training modules and courses on its developer website. The training series acts as a starting line for global and regional developers, underpinning Huawei’s global vision that effectively fosters their development and enhances their skillset, transforming them into certified developers. Interested developers can attend and complete these virtual courses to build applications using the HMS kits and participate in the contest. 

apps UP mea 2021

Register

Participants can register and submit entries between 10th June and 20th August 2021. Winners are then selected in October 2021, through a combination of public voting and a panel of judges made up of industry leaders drawn from each region.  

Developers will be eligible to enter multiple categories. To register and learn more about Huawei HMS App Innovation Contest (Apps UP) please visit: https://developer.huawei.com/consumer/en/activity/detail/201622721003446722

Apps UP 2020

In the 2020 edition, more than 3,000 individuals and teams from over 170 countries entered the Huawei HMS App Innovation Contest (Apps UP). The total global prize pool last year was $1 million, with $200,000 allocated to each of the five geographical regions that the contest covered.

Among last year’s winners in the MEA region were the ‘My Pregnancy Journey’ app, developed by a South African woman for African women; AMAN, a healthcare app for patients and care providers; and Deaf Sign Language, an app that facilitates communication for and with those who are hard of hearing. Other winners included an app that tracks power availability in a specific area, a virtual assistant to comprehend various Arabic dialects, and an English-Arabic dictionary that can translate content from other apps.

By May 2021, Huawei doubled its year-on-year growth by registering over 4 million developers and integrating 134,000 applications with the HMS Core worldwide. This further cements HMS ecosystem as the third-largest mobile application ecosystem worldwide.

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