Million: Revolutionising the Creator Economy

Million: Revolutionising the Creator Economy 

A new app aims to transform the digital economy and the future of social media platform.

Million, a new platform in content monetisation, is launching in the MENA region on February 8, 2024. Positioned to revolutionise the digital content creation landscape, it capitalises on the explosive growth of the creator economy—currently valued at $100 billion and projected to soar to an astounding $480 billion by 2027. The influencer marketing segment alone was valued at $21.1 billion as of 2023, with the number of creators estimated between 200 million and 303 million globally, including 200,000 in the Middle East.

As a key player in this burgeoning industry, Million aims to transcend traditional social media boundaries by offering a disruptive platform for creators to forge a sustainable and lucrative digital economy around their content.

Empowering Creators

Million was conceptualised in response to the growing demand for a more equitable and transparent content monetisation system, amidst rising concerns over shadow bans and the blocking of accounts.

Indeed, top content creators can earn more than $100,000 annually, but only 12% of full-time creators achieve this milestone. Typically earning their first dollar within five months, creators take on average 12 months to move to full-time work within the creator economy.

The CEO of Middle East-based media and tech firms, Julien Hawari established Million to transform this economy by providing unmatched tools that return control to the creators. Hawari says, "Million is a unique new social media platform—the first of its kind. It is designed from the ground up to return control to the creators."

The platform empowers creators to share, create, and sell exclusive content directly to their communities, providing them with unparalleled control over their creations and fostering direct engagement. Distinguishing itself with a unique model and scalable business solutions, it enables content creators to directly monetise their work through pay-per-view, subscriptions, gifts, and digital collectibles, ensuring they are fairly compensated for their creativity and effort.

The initial rollout of Million unveils a comprehensive suite of tools and features aimed at amplifying both the social capital and utility value of content. Creators are now equipped with direct monetisation avenues, analytical tools, and seamless transaction capabilities within the ecosystem.

Transforming the way people create, connect, and transact, Million enables creators to gain autonomy over the distribution and monetisation of their exclusive content and merchandise. Fans can download the app for free to start discovering unique content from their favourite creators and celebrities.

Key Benefits for Creators

1. Direct monetisation: Access diverse revenue channels including pay-per-view, subscriptions, gifts, and digital collectibles.
2. Engaged community: Foster direct engagement with your fan base, creating a dynamic and invested audience through direct interactions.
3. Autonomy: Take control of the distribution and monetisation of your unique content and merchandise.

As the creator economy continues to flourish, Million's value proposition goes beyond simple monetisation; it's about nurturing an entire economy centred around creators. Fans become not just passive consumers but active participants in the Million ecosystem. Emphasising the platform's broad scope, Hawari says, “Million's ambitions are global. Our journey begins in the Middle East, with plans to expand to other regions.”

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