Quiqup exits food delivery, focuses on e-commerce last-mile operations

Quiqup exits food delivery, focuses on e-commerce last-mile operations 

By: Abu Dhabi SME Hub

This shift is a natural transition in light of clear indications that 40% of transactions in MENA’s $1 trillion retail market will be conducted online.

As part of its efforts to adapt to changing trends, Quiqup, a last-mile provider catering to customers throughout the UAE, moves to build on its strengths by focusing exclusively on e-commerce last-mile delivery.

This shift, which falls in line with Quiqup’s mission to remain in tune with consumer trends, is a natural transition in light of clear indications that 40% of transactions in MENA’s $1 trillion retail market will be conducted online. Such a realignment will exponentially increase the need for rapid last-mile delivery services, and Quiqup today is ideally positioned to cater to that need effectively.

Consequently, with the exponential growth in e-commerce in the UAE and a $400 billion addressable market across the MENA region, Quiqup will exit the overcrowded food delivery business and focus its efforts solely on e-commerce last-mile operations.

When it comes to last-mile operations, Quiqup stands apart thanks to its investment in proprietary technologies that have allowed the company to innovate at every step of the operation. This has given Quiqup the flexibility to design a customer-centric delivery experience and achieve the fastest delivery speeds and a 99% success rate, the highest in the region, it notes.

This vision has made it possible for Quiqup to transform the last-mile experience in the region via two tracks:

  1. Using advancements in artificial intelligence and machine-learning models to provide frictionless delivery experiences, while solving fundamental problems with last-mile deliveries in the GCC market
  2. Providing a unique user experience based on continuous consumer research and understanding the needs of MENA consumers.

“The accelerated growth of e-commerce in the region over the past couple of years has naturally paved the way for this path,” says Quiqup CEO Bassel El Koussa. “We have seen an increase in demand for our services from both established e-commerce players in the market as well as plenty of promising new players. Quiqup’s mission is to create an effortless delivery experience, supporting both online merchants and their customers. Our laser-sharp focus ensures we deliver on that mission and continue developing great technologies and operations to support the GCC’s rapidly expanding e-commerce sector.”

Thanks to this innovative approach, Quiqup has been able to develop a unique ability to deliver bespoke solutions for big enterprises, and has become the last-mile partner of choice for several large retail groups, such as Chalhoub group.

With 84% of MENA’s youth keen to become entrepreneurs and the exponential growth of e-commerce SMEs in the region, Quiqup fully intends to become their partner of growth across the region through serving as a catalyst that helps young entrepreneurs and SMEs. Quiqup has created easy plug-and-play end-to-end solutions, where SMEs can launch their business with Quiqup within 24 hours. Some of the SMEs that partner with Quiqup include Bex Beauty Cosmetics and Hadia Ghaleb Swimwear.

While an expert in 4-hour delivery, same-day and next-day deliveries to all cities in the UAE, the company’s expertise also goes beyond just rapid & reliable delivery: Quiqup also recently launched warehousing and fulfilment services to help SMEs launch their businesses through a full-solution service.

Quiqup aims to expand to KSA within 6 months, then to the rest of the GCC and Egypt.

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