Trends shaping sustainability innovation in 7 industries across the Middle East

Trends shaping sustainability innovation in 7 industries across the Middle East 

Thought Leadership

The pace of innovation is increasing, ESG inclusion is becoming fundamental, and tracking the complex ecosystem’s development is essential.

Authors: Tom De Waele, Middle East Managing Partner, Bain & Company, Akram Alami, Partner & Middle East ESG Lead, Bain & Company and Truc Mai Dupont Vohong, Vice President, Bain & Company

Coming out of Bain’s participation this year at Future Investment Initiative's (FII) 6th edition in Riyadh where experts came together to have in-depth conversations about critical industry trends, we share the key insights shaping the Middle East’s sustainability movement. Today, powerful forces are pushing sustainability innovation. Mounting political pressure on corporations, customer demands for climate-friendly products, and record levels of investment in climate tech all play a role. 

Innovation is shaping sustainability in every industry. Based on our work with corporate clients across industries, connecting with hundreds of startups focused on this topic, and ongoing conversations with investors, we focus here on innovations poised to have an important impact on the sustainability of seven industries: advanced manufacturing services (AMS), retail, banking, energy, healthcare, consumer products and automotive.

Each industry is affected by multiple trends and innovations, and each climate tech and green innovation highlighted is likely to disrupt several industries. We’ve focused on those currently gaining momentum in a given sector.

1. 3D printing explores and accelerates larger, more complex advanced manufacturing services (AMS) projects.

The construction sector contributes a chunk of energy-related CO2 emissions. However, 3D printing’s latest advances in printing new materials, including cement and metals, and in printing larger objects can reduce the use of natural resources and waste in the sector, while increasing efficiency. Construction 3D printing allows faster and more accurate construction of complex or bespoke items. Companies that use 3D printing to lower costs can save up to 15 per cent of the typical cost of a project. 

2. With growing value chain volatility, efficiency in retail is fundamental, and AI more accurately monitors and reduces scope 3 emissions.

A large amount of retail emissions are scope 3 indirect emissions in their supply chain, making the industry one of the leading emitters in this class. While scope 1 covers the direct emissions from sources owned by a company, and scope 2 focuses on the emissions from the electricity and heating or cooling sources they buy, scope 3 is particularly complex to manage since it involves a system, much of which is beyond the retailer’s direct control. Technologies including artificial intelligence (AI) can help monitor the system’s carbon footprint, forecasting and reducing emissions by optimising internal operations and those of external partners.

3. Banks continue to create new forms of sustainable value, including greener, impact-driven products and services.

As the rise of fintech confirmed, banks are always competing with digital natives. While banks have a relatively small direct environmental footprint, through their loan portfolios and product offerings, they greatly influence how companies and consumers act, invest, and address their environmental footprints. Among consumers, the market for green products is growing quickly, and that means an enormous financing opportunity exists for lenders. Increasingly, regulators are also requiring banks to measure and disclose their environmental impact, a task sometimes made difficult by limited access to reliable portfolio data and consistent standards of measurement.

Established banks are sponsoring decarbonisation projects and offering services for cutting emissions. Startups are pushing into new sustainability-focused products and solutions, including green investment strategies, transaction-based carbon offsetting, and the allocation of profits to compensation projects. 

4. Investing beyond carbon is now fundamental and nonnegotiable for an entire portfolio-level transformation by energy companies.

Expanding government interventions, incentives, and subsidies, coupled with changing customer, investor, and employee expectations, have leading energy companies reinventing and diversifying to lower the amount of “human-made” greenhouse gas emissions that come from energy sources. Digitalisation is creating new opportunities for partnerships and innovative business models, but companies must balance several other critical issues too, including energy affordability, energy security, and expected return on investment.

One aspect of energy giants’ multifaceted approach is the creation of corporate venture capital funds to access new energy technology. 

5. Our complex and fundamental healthcare industry is addressing the need to foster the circular economy.

To date, more than half of all plastic ever produced has become waste, and its production has a significant greenhouse gas footprint. A substantial portion of the world’s plastic waste comes from healthcare, the majority associated with lifesaving medicine and procedures. Recently the World Health Organisation estimated that the critical products needed to manage through a global pandemic have included 87,000 metric tons of personal protective equipment and 144,000 metric tons of syringes, needles, and other vaccine waste, as well as the chemical and plastic waste from more than 140 million test kits.

A systemic change toward a circular economy could help reduce waste without compromising care.

6. Food consumption and production habits are at the heart of ESG growth, with vertical farming and lab-grown meat leading the way.

The global food system is incredibly successful, feeding 7.9 billion people and generating a third of global GDP. But at the same time, it places a hefty burden on the environment, creating more than a quarter of all greenhouse gas emissions and contributing to deforestation and species extinction. New approaches to agriculture and eating, including vertical farming and lab-grown meat, can reduce the amount of water and land required to produce the same or greater amounts of food. This decreases the need for long-haul transportation, chemicals, and pesticides. Cultured meat, requiring less energy and water than traditionally farmed meats, can create significantly fewer emissions.

7. The automotive industry is embracing air mobility enabled by changing regulations and societal acceptance.

Cities consume most of the world’s energy supply and highway vehicles release billions of tons of greenhouse gases into the atmosphere each year. Urban air mobility (UAM), transporting both goods and people and powered by drones, could decongest cities, reduce noise pollution, and help to decarbonise the energy sector. New technologies, such as electric propulsion and enhanced battery capacity, applied to vertical takeoff and landing systems make this technically possible. 

The pace of sustainability innovation mandates a multidimensional approach to value chain transformation. Sustainability is a complex, interconnected, and evolving topic that requires constant evaluation. 

The pace of innovation is increasing, ESG inclusion is becoming fundamental, and tracking the complex ecosystem’s development is essential. It’s important to continue to unpack these topics, exploring a multidimensional approach to innovation strategy, startup ecosystem engagement, venture capital investing, and business building.

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