Your marketing plan should be a clear, concise, and well thought out document that guides you through your program. Using a template will help you focus on the objective of your marketing and how you intend to accomplish that objective.
Six major elements to scope out in order to create a successful marketing plan include:
- Purpose
- Target Customer
- Benefits of Your Product or Service
- Your Positioning
- Your Marketing Tactics
- Your Marketing Budget
Review your marketing plan often - quarterly or even monthly. That doesn't mean you have to revise it every month. But take some time to evaluate it and make sure you're on track.
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