Marketing and Communication Plan and Budget Template

Marketing and Communication Plan and Budget Template 

By: Abu Dhabi SME Hub
Brand, Planning, Financial Planning

A marketing plan sets you on the right course to achieve your business goals a reality. It provides direction for your team's campaigns, goals, and growth.

Your marketing plan should be a clear, concise, and well thought out document that guides you through your program. Using a template will help you focus on the objective of your marketing and how you intend to accomplish that objective.

Six major elements to scope out in order to create a successful marketing plan include:

  • Purpose
  • Target Customer
  • Benefits of Your Product or Service
  • Your Positioning
  • Your Marketing Tactics
  • Your Marketing Budget

Review your marketing plan often - quarterly or even monthly. That doesn't mean you have to revise it every month. But take some time to evaluate it and make sure you're on track.

 

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