20
Mar
2021
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Innovation & Management
20
Mar
2021
Leverage Design Thinking to resonate with customers – Bank of America's "Keep the change" experiment
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To learn more, check out the following sources:
- InVision: "Bank of America + IDEO: Designing an empathetic solution to saving" https://www.invisionapp.com/inside-design/applied-design-thinking/
- This is Design Thinking: "Bank of America > Keep the Change: Feeling in Control: Bank of America Helps Customers to ‘Keep the Change’" https://thisisdesignthinking.net/2018/09/feeling-in-control-bank-of-america-helps-customers-to-keep-the-change/
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