Market sizing: How can I frame the opportunity in my financial projections?

Market sizing: How can I frame the opportunity in my financial projections? 

By: Abu Dhabi SME Hub
Financial Planning

Financial projections help you forecast revenue and profit as you enter a new market, plan for company expansion, or prepare for a product launch.

As part of that process, sizing your market is critical.

When conducting this market analysis entrepreneurs often refer to TAM, SAM, and SOM.

But what do these acronyms mean? And how does this analysis work?

Watch the video to learn more!

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