Xare, a money-sharing app, and UAE’s homegrown fresh juice maker and a supplier of fresh produce, Barakat, have announced a partnership to offer a seamless payment option, value-added benefits, more savings, and an enhanced shopping experience to customers who do not have a credit or debit card.
When it comes to shopping for groceries, today’s digital-savvy consumer shows a clear preference for e-commerce over in-store shopping because of the convenience, accessibility, safety, and variety it offers. According to a recent study by RedSeer, the e-grocery market in the MENA region quadrupled last year and is expected to be worth close to $21 billion by 2024. Therefore, it is imperative that grocery brands create the right infrastructure and partner ecosystem for meeting customer needs.
Xare is an innovative mobile application that allows a person to share money from a credit or debit card with a trusted recipient, anywhere in the world in real-time. The recipient can then use the money to shop for fresh grocery on the Barakat e-store. Xare’s robust, easy-to-use, and secure platform integrates seamlessly with Barakat, allowing customers to shop in-app and checkout stress-free, without having to share bank account or card details.
“At Barakat, we believe in nourishing our consumers through the best of fresh grocery, delivered to their doorstep with the convenience of online shopping. Often, he or she may not have access to a bank account or a payment instrument and that is where our partnership with Xare enables a seamless payment and checkout experience on the Barakat App. We hope this integration makes it easier for our consumers in the UAE to order healthy, fresh food from the comfort of their homes,” said Kenneth D’Costa, Managing Director, Barakat
Padmini Gupta, CEO Co-Founder, Xare said, “We are very excited about our collaboration with UAE’s beloved brand, Barakat - and look forward to a fruitful relationship. Xare’s money-sharing platform has a wide array of online retailers from popular categories, such as fashion, home décor, and electronics. Grocery is another important category for online shoppers in UAE, and we’re certain that Barakat will be a significant value-addition to our offering.”
Commenting on the partnership, Milind Singh, CPO Co-Founder, Xare, said, “Barakat has built an enviable platform as a market leader in the fresh fruit and vegetable category, and we are proud to be partnering with them to enable people across the UAE to shop online without needing their own cards.”