Course: Eye Openers for Businesses: Transform your company using Design Thinking & Innovation Games | AD SME

Course: Eye Openers for Businesses: Transform your company using Design Thinking & Innovation Games 

By: Abu Dhabi SME Hub
R&D, Planning

To learn more, explore the following sources:

 

Innovation Games is a format of primary market research developed by Luke Hohmann. It’s a tool that focuses on a fun and modern technique of collaboration with customers to better understand their needs.

Has your company tried innovation games to generate new insights?

Some of the world’s leading brands have embraced the Design Thinking approach, and it’s now a concept widely taught around the world.

So what is Design Thinking & why is it so popular?

The “Diffusion of Innovation theory” explains how new ideas, concepts, products, or services can spread within a community.  The key to adoption here is that your audience must perceive the idea, behavior, or product as new or innovative. 

Are you launching an innovative service or product? Use the diffusion innovation model to understand how to engage your customers.

 

To learn more, check out the following sources:

 

Many companies globally use design thinking and innovative management tactics to uncover insights on their business and customer needs; and also innovate in their value proposition.

What do you know about design thinking & innovation games? 

Find out by taking the quiz now!

What are Innovation Games?

1 / 8

Design Thinking can help in redefining problems to identify alternative strategies and solutions. True or False?

2 / 8

Innovation Games reveal ideas that matters, such as:

3 / 8

Innovation Games isn’t really a form of market research. True or False?

4 / 8

What are the distinctive & complementary phases of Design Thinking?

5 / 8

Design Thinking can help in redefining problems to identify alternative strategies and solutions. True or False?

6 / 8

If you are launching an innovative product or service, what model can you use to understand how to engage your consumers?

7 / 8

By successfully targeting each type of adopter according to their behavior, what could potentially be achieved?

8 / 8

Lessons

01. Innovation Games and Design Thinking in business problem solving – the case of Airbnb
02. Innovation games to uncover insights on customers
03. Introduction to Design Thinking in Business Problem Solving
04. Diffusion of Innovation Theory: Engage new customers efficiently
05. The 'Diffusion of Innovation Model': Understand how to engage different customer profiles & help them embrace your innovative products & services
06. Leverage Design Thinking to resonate with customers – Bank of America's "Keep the change" experiment
07. Quiz: Are you ready to innovate? Test your knowledge on Design Thinking & Innovation Games
Lessons

Lessons

01. Innovation Games and Design Thinking in business problem solving – the case of Airbnb
02. Innovation games to uncover insights on customers
03. Introduction to Design Thinking in Business Problem Solving
04. Diffusion of Innovation Theory: Engage new customers efficiently
05. The 'Diffusion of Innovation Model': Understand how to engage different customer profiles & help them embrace your innovative products & services
06. Leverage Design Thinking to resonate with customers – Bank of America's "Keep the change" experiment
07. Quiz: Are you ready to innovate? Test your knowledge on Design Thinking & Innovation Games

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