Thinking Business Model: Does your company Create and Capture value?

Thinking Business Model: Does your company Create and Capture value? 

By: Abu Dhabi SME Hub
Planning

In the Harvard Business Review article, “Capture More Value”, Stefan Michel argues that businesses often focus on innovation around value creation. 

His advice: as you either develop or rethink your business model, your company should instead balance both creating and capturing that value. 

So what exactly is the difference between value creation and value capture, and how can you apply that to your business?

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