ADDED aligns with SAP to enhance digital transformation in Abu Dhabi and nurture UAE talent, SMEs

ADDED aligns with SAP to enhance digital transformation in Abu Dhabi and nurture UAE talent, SMEs 

By: Abu Dhabi SME Hub

The MoU will be focused on innovation, talent development, and SME support.

The Abu Dhabi Department of Economic Development (ADDED) has signed a memorandum of understanding (MoU) with the leading provider of enterprise business software, SAP. As part of the agreement, ADDED and SAP shall explore collaboration opportunities to enhance industry innovation and digital transformation, develop advanced business models, nurture Emirati talent, and foster local digital competencies, particularly through supporting startups and small and medium business enterprises (SMEs).

In terms of the MOU, ADDED intends to leverage SAP’s UAE cloud offering while simultaneously enabling SAP to accelerate expansion in the region as an authorized cloud services provider. Both parties also intend to work together to develop emerging talent by training UAE nationals through in-country, global and virtual programs on technology, business, and behavioural skills. In addition, ADDED and SAP aim to support job seekers and freelancers through a new SAP-designed platform that will bridge the gap between supply and demand for full-time and freelance opportunities.

The support that ADDED and SAP will offer to SMEs and startups as part of the MoU will be delivered through “” and “Grow by SAP” initiatives. In addition, both parties are exploring the feasibility of establishing a regional innovation centre in Abu Dhabi to deliver support to both public and private sector entities and services. 

ADDED and SAP have also stated their intention to explore and launch Industry 4.0 initiatives within Abu Dhabi, where SAP aims to create a Point of View (POV) document to propose mutually beneficial strategic initiatives. The POV document will focus on the main pillars of Abu Dhabi’s strategy, including healthcare, education, economy, defence, security, and government efficiency. In addition, SAP intends to train individuals in the manufacturing sector in digital skills to succeed in Industry 4.0 while developing an emirate-wide framework to adopt consistent manufacturing standards.

Commenting on the signing, H.E. Mohamed Ali Al Shorafa, Chairman of ADDED, said: “This is a large-scale partnership covering various sectors and fields we focus on, and it will see ADDED and SAP bringing together the best they can offer.  Abu Dhabi has nurtured a supportive ecosystem that presents growth opportunities to all; we believe this collaboration will help us in accelerating [our] success journey and achieving our objectives”. 

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