Sippy, coffee subscription platform, acquired by COFE App 

COFE App, MENA-based online coffee marketplace, today announced its acquisition of Sippy LTD (“Sippy Beans”). Sippy Beans, founded by Rafi Dikranian, Zouheir Fathallah, and Shehzeen Jamil, is best known for its focus on specialty coffee via an e-commerce platform and mobile application. Since 2019, Sippy Beans has acted as the dedicated local specialty coffee marketplace by connecting coffee drinkers and independent cafes to specialty roasters from the UAE and around the world. 

The strategic move followed an extensive study of the e-commerce market, its direction, and the impact of the pandemic on consumer behavior. KPMG’s Coffee in 2021 report ‘Prepare for Takeoff’ compared May 2020 sales to January 2020 sales, showing a 20% increase in sales of coffee pods, a 19% increase in espresso capsules, 44% for traditional home brewing, and a 74% increase in ready-to-drink coffee. The report also showed an 11% increase in the sale of consumer coffee equipment as consumers begin to understand their preferred way of making coffee and increase investment in the right equipment. 

The acquisition will further facilitate COFE App’s ambitious growth strategy, as the startup continues to expand its presence in the region, with the launch of its first e-commerce feature COFEstore, on the app.  The new feature will champion digital innovation, serving the entire value chain and giving customers quick access to a wide range of international and artisanal coffee brands as well as equipment and the latest accessories, carefully curated for coffee connoisseurs or for beginners to inspire and help them become their own barista at home. 

The startup also recently inked a deal with leading Colombian coffee producer and distributor Palmeto Inversiones. As part of the deal, Palmeto Inversiones will supply specialty Colombian coffee, further cementing the startup’s position as a one-stop-shop for all things related to coffee. The contract signing, which took place at the Colombian Pavilion of Expo 2020 Dubai, was attended by the Colombian Ambassador and the Governor of Bojacá.  

With this new power partnership, COFE App and Sippy Beans will be able to provide a consolidated digital marketplace for all coffee needs and accessories. In doing so, the startup is empowering individuals to engage with coffee on their own terms and create their own blends autonomously.

Sippy Beans Co-Founder Rafi Dikranian concluded, “The acquisition will realize what we set out to do from day one; empower and grow the local specialty coffee scene with the value that we have built over the past few years.”