Immersive video platform VUZ has announced its strategic partnership with digital entertainment company Hungama, aiming to reach a combined audience of over 200 million users.
Through this partnership, VUZ ensures a constant stream of exclusive immersive content, alongside original content from top-tier creators and celebrities.
Khaled Zaatarah, Founder of VUZ, said, "We are delighted to join forces with Hungama, a trailblazer in the digital entertainment domain. This partnership not only amplifies our reach but also reinforces our commitment to delivering unparalleled immersive experiences to users across Asia and Africa. Together, we are poised to reshape the landscape of social interaction and content consumption."
Siddhartha Roy, CEO of Hungama Digital Media Entertainment, said, “We couldn't be more excited about teaming up with VUZ as it represents a significant leap forward in our commitment to delivering entertainment experiences to our users. By combining VUZ's immersive technology with Hungama's vast reach and content, we're revolutionising how people experience entertainment in Asia, Africa and the Middle East. Together, we aim to create a seamless, immersive experience that will set a new benchmark in the industry and drive the future of entertainment.”
Hungama's extensive reach in the Asian and African digital entertainment landscapes provides a significant opportunity for VUZ to expand its market presence and drive subscriptions. By leveraging VUZ's global partnerships with entities like LaLiga, NBA, and Warner, millions of people worldwide will engage with their content. VUZ aims to integrate its platform with Hungama's existing telecommunications partnerships, increasing both companies' reach and growth while offering users unparalleled access to immersive social experiences.
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