Your brand strategy defines what you stand for and the personality you convey, which over time drives brand awareness, brand equity, and brand sentiment.
A well-defined brand strategy will give you awareness, trust, loyalty, and advocacy, a path you want your customers to move through EASILY.
There are a lot of elements you can take into consideration as you develop your brand strategy, but let's first focus on Brand Purpose, Customer Connection, and Competitive Analysis.
What exactly are they, and what do they mean for your startup? Watch the video to learn more!