Identifying your Social Media Marketing Goals

Identifying your Social Media Marketing Goals 

By: Abu Dhabi SME Hub
Brand, Organic, Performance

After defining your business value proposition and identifying your customers, it is now time to establish your goals and Key Performance Indicators (KPIs).  

Jot down your soft and hard goals on a piece of paper or a word document. Start to ask yourself which goal fits best with which social media network.

When you combine all your goals together, you finally reach the virtuous cycle. it is time to shift your soft goals into hard goals.


What next? Download the Marketing Goals Worksheet.

Your hard and soft goals will now be narrowed down to more specific goals and can be incorporated into specific social media platforms.


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