Why is Sales Important?

Why is Sales Important? 

If your business does not include sales, you will not produce any kind of profit whatsoever, and will ultimately, run out of business. 

Here is why Sales is so important:  

The company’s survival and growth: Sales keep your company going, allowing you to pay your bills and employees, and for your venture to grow.  


Proactive Market feedback: A truly effective sales team does not only communicate and sell a certain product but also collects feedback in a way to develop its business strategy.


The importance of Cash flow: There is no other department or business function that has a greater impact on the development of the all-important cash flow than the sales department. 


Feedback from and to the Market: The Sales team has a deep engagement with the target market, and will allow for vital customer feedback.  

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