What is a B2B Sales process?

What is a B2B Sales process? 

By: Abu Dhabi SME Hub

The term business-to-business sale (B2B) is self-explanatory: It is the case whereby one business sells its products or services to another business. 

For a company to effectively grow its B2B sales, its sales process needs to be properly defined with a clear direction, a common framework, and an efficient planning roadmap.

So what is the B2B sales process and what are its 7 main stages?


1- Lead Generation

2- Qualifying

3- Building trust and conducting research

4- Pitching

5- Objection handling. 

6- Closing. 

7- Nurturing and growing


Watch the full video to learn more about these B2B Sales stages.

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