Course: Why is Sales Important? | AD SME

Course: Why is Sales Important? 

By: Abu Dhabi SME Hub
Sales

If your business does not include sales, you will not produce any kind of profit whatsoever, and will ultimately, run out of business. 

Here is why Sales is so important:  

The company’s survival and growth: Sales keep your company going, allowing you to pay your bills and employees, and for your venture to grow.  

 

Proactive Market feedback: A truly effective sales team does not only communicate and sell a certain product but also collects feedback in a way to develop its business strategy.

 

The importance of Cash flow: There is no other department or business function that has a greater impact on the development of the all-important cash flow than the sales department. 

 

Feedback from and to the Market: The Sales team has a deep engagement with the target market, and will allow for vital customer feedback.  

Sales and B2B sales are crucial for your company’s growth and development. If your business does not include sales, you will not produce any kind of profit whatsoever, and will ultimately, run out of business.

 

Take this quiz to find out how much you know about sales and its importance! 

 

Why is Sales important for your business?

1 / 7

What is a Sales Process?

2 / 7

What is B2B sales?

3 / 7

What are examples of B2B sales?

4 / 7

What is the first and most crucial stage in a B2B sales process?

5 / 7

What do you do if you did not succeed in a sale?

6 / 7

What is included in your sale’s insights?

7 / 7

The term business-to-business sale (B2B) is self-explanatory: It is the case whereby one business sells its products or services to another business. 

For a company to effectively grow its B2B sales, its sales process needs to be properly defined with a clear direction, a common framework, and an efficient planning roadmap.

So what is the B2B sales process and what are its 7 main stages?

 

1- Lead Generation

2- Qualifying

3- Building trust and conducting research

4- Pitching

5- Objection handling. 

6- Closing. 

7- Nurturing and growing

 

Watch the full video to learn more about these B2B Sales stages.

For a company to effectively grow its B2B sales, its sales process needs to be properly installed with a clear direction, a common framework, and a more efficient planning roadmap.

Business-to-business sales (B2B) is when one business sells its products or services to another business such as market research, marketing tools, Software as Service, and wholesale products.

 

Are you ready to plan your B2B sales? Here are the How-to steps on how to create a successful B2B sales process.

Lead Generation:  

The first stage is to identify your customers and create ideal customer profiles and buyer persons that are inspired by your previous customers.  

 

Nurture your leads:  

Keep your prospects interested and educated about what you can offer and keep checking how you are a good fit.   

 

Building trust and conducting research

Building trust with your prospects will lead to a committed and successful relationship.  

 

Pitching:  

It is time to pitch and present your product or service. Make sure your presentation focuses on your prospects’ needs and desires, as well as features that will also solve their problems.  


 

Objection handling

Sympathize: Just like a friend, you need to show them that you understand where they are coming from.  Ask them questions to understand more of their challenges .

 

Closing:  

It is time to start wrapping things up and close that sale!   At this stage you should not forget to actually ask for the sale!  

 

Nurturing and growing

You may think it’s all over now, but it’s really just the beginning!  Now it is time to prove to your customers that they have made the right decision.  

 

Want to see this process in action? In our next video, we look at how Sales force, a global B2B company, kick started their first sales by following the process we explored in this video.  

 

Sales force is considered as one of the most innovative cloud software solution providers on the market. Sales force expanded and revolutionized the concept of B2B sales.  

Here’s how Sales Force landed their first customers and built success:  

 

1- Disrupting the industry:  

In 1999, Sales force provided their services through the internet, which revolutionized from the traditional, old-school sales processes that existed before. This made things faster, easier, and less costly.  

 

2- Lead Generation:  

Unlike B2C sales which focus more on one-time sales, B2B sales works on a long-term relationship between both businesses, which is what Sales force, strived for. 

 

Watch the full lesson to learn all the steps that helped Sales Force land their first client successfully. 

Salesforce is one of the most innovative cloud software solution providers on the market today.

Salesforce expanded and revolutionized the concept of B2B sales.

This is how Salesforce followed the B2B sales process and achieved success.

 

Building your B2B sales process is a crucial stage in your business and will determine how successful your sales will be.

In our videos, we have shown you the important steps in building your B2B process. The question is, are you ready to turn those steps into reality? Take this quiz to find out!  

 

 

What should you do next after identifying your potential customers and generating leads during your B2B sales process?

1 / 7

What are the main tips on building trust with your prospects?

2 / 7

What should you do if you were handed objections from your prospects?

3 / 7

What is the final and essential stage in your B2B sales process?

4 / 7

How can you keep nurturing and growing your sales with your customers?

5 / 7

What made Sales Force so successful in its B2B sales process?

6 / 7

How did Sales Force wittingly build rapport and trust with their customers?

7 / 7

Lessons

01. Why is Sales Important?
02. Do you REALLY know what B2B Sales is?
03. What is a B2B Sales process?
04. What is B2B Sales?
05. How to create a successful B2B sales process?
06. How Sales force Grew its B2B Sales
07. How did Salesforce Grow its B2B Sales?
08. Are you ready to build a successful B2B Sales process for your business?
Lessons

Lessons

01. Why is Sales Important?
02. Do you REALLY know what B2B Sales is?
03. What is a B2B Sales process?
04. What is B2B Sales?
05. How to create a successful B2B sales process?
06. How Sales force Grew its B2B Sales
07. How did Salesforce Grow its B2B Sales?
08. Are you ready to build a successful B2B Sales process for your business?

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