Jobs-To-Be-Done Framework: Defining & identifying your customer

Jobs-To-Be-Done Framework: Defining & identifying your customer 

By: Abu Dhabi SME Hub
Brand

Part 1: Defining & identifying your customer

The primary reason products and services fail is a misalignment with customer needs: this happens when a product team does not agree on what the customer's “need” is, in the first place. 

The jobs-to-be-done framework offers companies an approach that shifts the focus away from the product, and places it on the customer. 

So what exactly do we call a “job to be done”?

 

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