Quiz: Do You Understand Customer Segmentation? | AD SME

Quiz: Do You Understand Customer Segmentation? 

By: Abu Dhabi SME Hub

The success of a marketing campaign doesn’t just depend on a great product but also crafting a well honed message targeting the right customers.

Customer segmentation allows you to define a variety of profiles through defined customer characteristics, and to better understand your audience.

So do you understand how to segment and build segmentation models for your marketing campaigns?

Take the quiz to find out!

What is Customer Segmentation?

1 / 6

There are several types of characteristics that you can use to segment your customers. What are examples of such characteristics?

2 / 6

True or False? Using data on actual and potential customers can help you focus on and target a specific profile of customer.

3 / 6

The Technographic segment model can involve what kind of profiling elements:

4 / 6

True or False: Each customer segment should be measurable.

5 / 6

How can you prepare to implement a segmentation strategy?

6 / 6

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